GEO: how to get your business cited by ChatGPT, Claude and Perplexity

A growing share of people no longer Google a question — they ask ChatGPT, Claude, Grok, Gemini or Perplexity. If those models do not know your business, you are invisible to a whole new front door. Getting cited by them has a name: GEO — Generative Engine Optimization.

1. Be machine-readable

Clean HTML, fast pages, and structured data (Schema.org) let models understand exactly who you are, what you do and where. An llms.txt file gives assistants a concise, authoritative summary to pull from.

2. Answer real questions, clearly

LLMs quote content that directly answers a question in plain language. A strong FAQ, with one clear question and one self-contained answer each, is the single highest-leverage thing you can add.

3. Be consistent everywhere

Same name, address, phone and description across your site, Google Business, and directories. Models trust entities that are coherent across the web.

4. Build citable, original content

Models favour specific, quotable statements: numbers, ranges, definitions, step lists. Vague marketing copy gets ignored; concrete facts get cited.

5. Let the AI crawlers in

Allow GPTBot, ClaudeBot, PerplexityBot, Google-Extended and friends in your robots.txt. Blocking them guarantees you will never be recommended.

The bottom line

GEO is the new SEO front. The businesses that show up in AI answers in 2026 are the ones that made themselves easy to read, easy to quote and easy to trust. That is exactly what we build into every site.